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Hard Truth: No One is Reading Your Website
Here's the hard truth: If your website makes prospects feel like they're on a frustrating treasure hunt, you'll lose them as clients. When people bounce (leave quickly), it's because they can't find the information they need or simply get lost in the labyrinth of your site. The first mistake I see photographers make with their website is how much they talk about themselves and in how many pages they do this. The days of actually reading websites are over. The attention span of the average consumer is super short. So the shorter and more to the point your website is, the better. I for one...
Why Your Clients WANT You to Have a Contract
As a photographer, your superpower isn't just your camera or editing skills (although those are important too!). It's something far less glamorous, but equally crucial to your success: your contract. I don’t mean to scare you!! Just stick with me here and let me explain. If you're collecting money for your services as a professional, don't you want a clear and documented agreement outlining your services, and responsibilities so you prevent a confrontation with an angry client later? Don’t you think your clients want that too? Contracts aren't just about protecting you. They're about...
The One Change that Will Get You More Photography Clients
Let's talk about the niche elephant in the room (yes, it's a thing, I checked). Now, you might be thinking, "Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!" And while that's an admirable jack-of-all-trades spirit, in the world of photography and business, it actually backfires. Here's the deal: “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie. It's like walking into a restaurant with a menu that has endless choices – ever been to a Cheesecake Factory and just given...
No One Will Buy From Your Ads If…
Let’s discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), I’m sure you’ve seen the “boost”???? button that pops up asking you to pay Meta to show your post to more people. In case you didn’t know this (and I’m surprised to learn a lot of people don’t), boosting a post is advertising. But here’s why it mostly doesn’t work. First, the Boost feature is setup to be simple and easy for people without advertising experience and therefore does not have any of the capabilities that Meta’s dedicated ads manager does. So while it might work on the...