“Stopping advertising to save money is like stopping your watch to save time” said Henry Ford.

Because, advertising works, specifically, photography ads work but ONLY if done right.

And I fully realize it’s easier said than done because gone are the days of putting your images and website link in a photography directory for prospects to click through until they find the photographer they click with. Pun intended.😁

If you have no idea what I’m talking about, be glad you only know hard and not easy. You have nothing to compare to and reminisce about.

Because IN are the days of what’s called “interruptive” advertising, mainly referring to social media, where you’re trying to reach an audience that isn’t necessarily looking for you as they would on a Google search.

We all know, all eyes are on phones and inside social media now. So you HAVE to interrupt what they’re doing, grab their attention and then persuade them to see you as the answer to their problem.

Hard I know.

But if you’ve been reading my emails, you my friend have an edge.

Because I teach marketing strategy. And like anything else, advertising successfully, takes strategy.👈

Strategy is what’s going to help your ads win.

When I look around, I don’t see any other photographers using strategy in their photography ads for clients. Honestly, I don’t!

They all seem to shoot the same thing and then try to lure you in with a discount. Sure, people love a “good deal” and those ads may bring in enough business to justify the cost, I don’t know.

But I’m all about teaching you how to raise your prices so you make a sustainable living without burning out and without having your work take over your life.

Successful ads for higher priced packages don’t offer discounts.

What they do offer, is a solution to a problem an ideal client might have, while at the same time differentiating themselves from the market.

When prospects come into my funnel from an ad, they’re EXCITED about my messaging to them, not discounts.

They book with me and pay my prices because I speak to their pain points.

If your ads are not working, ask yourself the following questions.👇👇

1. Is your work slightly different from anyone else in your market?
2. Does your ad hook your ideal client by calling out their pain point?
3. Does your ad position you as the solution to your ideal client’s problem?

If you can’t check off all three of these questions with a resounding YES‼️, re-visit your ads and incorporate these 3 strategies.

It’s also worth pointing out that the most undervalued or overlooked side effect (and I mean side effect in a good way, like a drug meant for heart disease also works for erections🙊) of advertising is brand recognition.

Brand recognition is HUGE and brings in indirect leads from the impact your ads generate.

When an industry professional or a friend refers you to a prospect, that prospect is more likely to become a lead and even more likely to purchase from you IF they recognize your brand.

And advertising does that. So there you have it.

Tried ads and they didn’t work for you? DM me here on Instagram. 

I’ll add you to my community of photographers where I’ll be making content just for you and answering your very questions!