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Website Mistakes that are Costing You
I’m gonna let you in on a secret: 90% of photographers are making this mistake on their websites and it’s costing them. We're all so focused on having a "professional"🧑💼 site with a perfect portfolio that we completely forget the most important part. We forget to be human. When a prospect lands on your site and sees a faceless, nameless photography business, they're met with a wall. There's no one to connect with. And in today's world of influencers selling us things, that’s a deal breaker. Humans connect with humans, not businesses. So if you're hiding behind your logo, you're practicing...
A $7K Photography Job Almost Fell Through (Square Deactivated My Account)
Last week, I got an email from a client about a 7K job she was trying to put down a 50% deposit for but she kept getting an error message. It was one of those moments that stops you from finishing what you're doing and makes you drop everything. I mean, who doesn’t want to collect $3500 from a willing and ready to pay client right? I immediately contacted my CRM, 17hats (through which I’d sent the invoice), and they told me the error was coming from Square, my payment processor. When I called Square, they gave me the mind BEnDing iNExPlicable news: my account had been deactivated. Just like...
Your Market Isn’t Saturated (and the Real Problem)
I recently received an email from a photographer who downloaded my Pricing Guide. It hit me hard because it's a feeling I know many of us have experienced. It said this:👇 "Thank you. Well that was depressing. It confirms I will have to hang the camera up. In my saturated market with today’s inflation, customers are just not willing to pay what I need when I have 125 competitors willing to give it away for free. There are just not enough of those individuals willing to pay that price. Good bye for good.” My heart sank. I looked at this person’s portfolio and their work is beautiful. They have...
The Secret to Charging More for Your Photography
When I’m at the studio, I try to pack my lunch most days but on the days I forget or just don’t have time, I grab my lunch from Sweetgreen. I pay a whopping $16 for a salad, and after tax and tip, I’m out $18-19. And if I’m short on time and can’t drive there, delivery costs $25. So yeah, it's ridiculous. The other day I was working from home, and there wasn’t anything in the fridge and no Sweetgreen nearby. So I decided to try a place called Chop Stop which got 5 star reviews on Yelp. AND it was cheaper, like $10 for a salad! I thought I’d found the secret to saving money on a healthy...