articles you might like
Why Your Client Experience Matters More Than You Think
Sooo, I had an actress shoot headshots with me the other day, after having just spent $400 on another set elsewhere that her agent wasn’t happy with. Now, my package– the timed, one hour session, only $600. Not a huge difference, right? Here's the sh*ty part:👉 her agent had actually recommended me from the start. Cue the re-shoot with yours truly, causing this poor girl to now unnecessarily spend a total of $1000 on headshots. BUT she figured, she’ll just grab some “quick” headshots, and save a little. Yes, she actually used the dreaded word “quick.”🤦🏼♀️ We all know there’s no such thing as...
The Day My Date Taught Me How to Make More Money as a Photographer
Last week after my shoot was over, my client was full of praise and told me that the agent who referred him (he's an actor), had 3 photographers on his recommended list.He said, even though I was the most expensive, he picked me, not only because he liked my photos, but because I was the most professional.The fee for his session was $1,095.I'm not telling you this to boast. My point is that there's something to operating and behaving like you're a legitimate business instead of just going around collecting money for taking pictures– something I too am guilty of doing when I was younger.😬 The...
Stop Wasting Money on Photography Ads (Do This Instead)
"Stopping advertising to save money is like stopping your watch to save time," said Henry Ford. Because, advertising works, specifically, photography ads work but ONLY if done right. And I fully realize it's easier said than done because gone are the days of putting your images and website link in a photography directory for prospects to click through until they find the photographer they click with. Pun intended.😁 If you have no idea what I'm talking about, be glad you only know hard and not easy. You have nothing to compare to and reminisce about. The Reality of Modern Photography...
Getting Ghosted Because of Your Photography Prices? It’s Not Your Price, It’s Your Positioning
Last week, I had TWO makeup artists tell me that they raised their prices and after sending their new prices to DM inquiries, they mostly got ghosted. Ouch. Maybe you can relate.🙄 Here's the thing. I believe it's not their price, it's their positioning. I often get asked why some headshot photographers are so expensive, but the real issue isn't about being expensive or cheap - it's about how you present your value. The Real Problem: Marketing, Not Money This is a problem of marketing, not price, especially when you're competing in a saturated market where differentiation is key. Unless your...