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Where to Find (and How to Vet) a Great Assistant
Hiring help is tricky but there are steps you can take to make sure you properly vet applicants and give yourself the best chance at hiring the right person. I’m no longer a fan of hiring locally because it costs way more (at least here in LA) and there are plenty of virtual assistants (VAs) across the U.S. in cities with a much lower cost of living and therefore lower hourly rates. My favorite hiring platform for VAs is Upwork. This is where I found my assistant and the two retouchers I work with. Upwork has VAs across the world but for admin work, I recommend U.S. based or from the...
Your Future Self Will Thank You For This
If you find yourself doing everything in your business and you’re not taking time for you or your family, it’s probably time to delegate. Easier said than done, I know.🙄 I’ve been there, I’ve had the fearful thoughts “what if it doesn’t work” or even thoughts like “it’s faster if I just do it myself.” But hiring an assistant is the best thing I ever did because it allows me to focus on big picture goals instead of getting stuck working in the weeds. Here’s a list of some of the things my assistant has taken off my plate: Email support of all kinds Creating and emailing web galleries Handling...
Someone Made an Ad for Me (and I Didn’t Pay For It)
The other day I was delighted to wake up and find that I was tagged in a commercial made about my business that I didn’t even have to pay for! This girl named Sierra, on Instagram took it upon herself to be my very own influencer marketer! She did a whole story about my free lead magnet for actors because she was so impressed and found it so helpful. She literally showed my guide to her followers and mentioned to them how they can download the guide. Plus she included a link to my site and tagged me. Okay, thanks for listening to me gloat, bye!👋 Just kidding, come back. The point of this...
How to Have a Four-Figure Mini Photography Sale Day
Okay so what are Mini sessions anyway? Well, Mini sessions are typically smaller and less expensive than the sessions you offer regularly and they’re not available for purchase except when you promote them. They typically take place on one or two dedicated sale days, no more than two to three times a year. ⚠️ WARNING: Limiting Mini sale days is VERY IMPORTANT because you don’t want to teach your prospects to wait until you have a sale to purchase from you or you'll go out of business. Mini sessions are meant to be scarce and accomplish 3 things: Convert prospects who wouldn’t otherwise be...