articles you might like
Someone Made an Ad for Me (and I Didn’t Pay For It)
The other day I was delighted to wake up and find that I was tagged in a commercial made about my business that I didn’t even have to pay for! This girl named Sierra, on Instagram took it upon herself to be my very own influencer marketer! She did a whole story about my free lead magnet for actors because she was so impressed and found it so helpful. She literally showed my guide to her followers and mentioned to them how they can download the guide. Plus she included a link to my site and tagged me. Okay, thanks for listening to me gloat, bye!👋 Just kidding, come back. The point of this...
How to Have a Four-Figure Mini Photography Sale Day
Okay so what are Mini sessions anyway? Well, Mini sessions are typically smaller and less expensive than the sessions you offer regularly and they’re not available for purchase except when you promote them. They typically take place on one or two dedicated sale days, no more than two to three times a year. ⚠️ WARNING: Limiting Mini sale days is VERY IMPORTANT because you don’t want to teach your prospects to wait until you have a sale to purchase from you or you'll go out of business. Mini sessions are meant to be scarce and accomplish 3 things: Convert prospects who wouldn’t otherwise be...
I was Scared sh*tless (but I Invested Anyway)
You want to start or grow a headshot photography business but you don’t have money. What do you do? Well, first, you need a camera to take pictures, right? So you have no choice but to invest in a camera. Maybe you put that investment on a credit card. Then you might invest time in learning how to use the camera. You might invest time in learning how to light your subjects. You might even invest in buying some equipment for lighting, a computer, and some hard drives. You know, the basics. Down the road, you might realize that as you do retouching, you get more accurate using a Wacom tablet...
How to Grow Your Photography Email List (5 proven steps)
Last week I mentioned how I monetize my email list and promised a follow up to give you some ideas on how to collect email addresses and grow your list. These are the 5 basic steps but first, you need a lead magnet if you don't already have one. A lead magnet is a freebie that gives your ideal client something they need and want before purchasing your services. Something which helps them identify you as an expert in your field to work with you more confidently. 1. Promote your lead magnet on social media every chance you get. Create a call to action after a relevant post for them to download...