articles you might like
“Free-Flowing” Prices Will Kill Your Photography Business
OMG so back in 2021 my partner found a photographer who wrote an article that talked about me. It was about the Best Headshot Photographers in Los Angeles and his “thoughts.” 😅Thank goodness my partner emailed me a copy of his “thoughts” so I have it word for word today. I’ll tell you why this matters in a second. But read this first. “Thoughts: I have a great deal of admiration for Vanie’s work… Her portfolio contains a good number of actors who have built entirely different “types” by using different clothes, hair, and facial expressions. I think (and...
15+ Tasks You Can Delegate to a Virtual Assistant
I’m confess. I just spent hours doing something I tell all my students not to do: I updated my own website portfolio.😬I resized images, dragged and dropped them, and re-arranged galleries. It’s work a virtual assistant could easily do, but I did it myself. Why? Because for me, curating my portfolio is like an artist playing in their studio. It brings me pure joy, and it’s one of the few “in the weeds” tasks I refuse to give up. But here’s the thing: that’s a rare exception, not the rule. For 90% of the tasks in my business, I live by one principle: doing something yourself to "save money" is...
3 Things to do as a Photographer if You’re Barely Scraping By
I have an outdoor cat named Tiggy. About a year into his outdoor shenanigans, he stopped eating. But here’s the weird part: he wasn't losing weight. My first thought was that a neighbor was feeding him. I know his route cuz he wears a tracker, so I asked the three houses he visits most. All of them said no. So, I did what any responsible pet owner would do. I took him to the vet. $500 later, after an extensive blood test, the vet, looking for a problem, found one. His Toxoplasma levels were high, indicating that common parasite cats cary. You know the reason pregnant women can’t clean the...
Website Mistakes that are Costing You
I’m gonna let you in on a secret: 90% of photographers are making this mistake on their websites and it’s costing them. We're all so focused on having a "professional"🧑💼 site with a perfect portfolio that we completely forget the most important part. We forget to be human. When a prospect lands on your site and sees a faceless, nameless photography business, they're met with a wall. There's no one to connect with. And in today's world of influencers selling us things, that’s a deal breaker. Humans connect with humans, not businesses. So if you're hiding behind your logo, you're practicing...