articles you might like
Don’t Give It Away! The Case for Charging for Hi-Res Images!
BY HEADSHOT PHOTOGRAPHY MENTORING COACH, Vanie Poyey When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with my sessions was not negotiable and still isn’t. If anyone tries to negotiate that point, I take a firm stance on my policies as outlined in my contract for clients to sign. If a client pushes, it’s a deal breaker and I will respectfully let them know we are not a good fit....
Create Effortless Email Campaigns With This One Trick
BY HEADSHOT PHOTOGRAPHY MENTORING COACH, Vanie Poyey So, you've built up your email list and are eager to kick-start your email marketing, but you're stumped on what to say in those messages? Fear not, I've got you covered! The key to successful email marketing is putting your audience first. Shift the focus from yourself to them. What would your audience benefit from? What can you teach them to help them be more successful as it relates to your services? How can you offer them value? When you offer value to your audience, you’ll establish yourself as an expert who can be trusted to take...
Achieving Your Photography Goals: Effective Scheduling and Success
BY HEADSHOT PHOTOGRAPHER MENTOR, Vanie PoyeySo what's the plan for this year? For this quarter? Do you have one? Let's lay out a plan for the next quarter of the year so we make it a little less abstract and a little more actionable. What do you hope to have in place by the end of this year? But before we dive in, let's talk about your why first. Stay with me, this is important! Define Your Photography Why Let's get a little more specific about why you're doing what you're doing. Do you want more money? More freedom? More independence? More time for yourself? What do you envision your life...
How to do Social Media Your Way; As a Photographer
BY HEADSHOT PHOTOGRAPHY BUSINESS COACH, Vanie Poyey With my series of blogs on social media marketing, I bet you’re thinking to yourself, “Vanie, I have no idea what to post on social media!!” Well I’m here to tell you that social media marketing doesn’t have to feel icky. To be effective, all you need to do is show up as yourself and NOT sell anything. Wait, what? What does that mean? Well consumers have gotten very savvy.???? They won’t buy from a “company” without a face anymore. That’s why influencer advertising is soooo profitable. IF a consumer connects with you and trusts you, they’ll...