articles you might like
When to Delegate Work in Your Photography Business
If you find yourself doing everything in your business and you’re not taking time for you or your family, it’s probably time to delegate. Easier said than done, I know.🙄 I’ve been there, I’ve had the fearful thoughts “what if it doesn’t work” or even thoughts like “it’s faster if I just do it myself.” But hiring an assistant is the best thing I ever did because it allows me to focus on big picture goals instead of getting stuck working in the weeds. Here’s a list of some of the things my assistant has taken off my plate: Email support of all kinds Creating and emailing web galleries Handling...
How to Have a Four-Figure Mini Photography Sale Day
Okay so what are Mini sessions anyway? Well, Mini sessions are typically smaller and less expensive than the sessions you offer regularly and they’re not available for purchase except when you promote them. They typically take place on one or two dedicated sale days, no more than two to three times a year. ⚠️ WARNING: Limiting Mini sale days is VERY IMPORTANT because you don’t want to teach your prospects to wait until you have a sale to purchase from you or you'll go out of business. Mini sessions are meant to be scarce and accomplish 3 things: Convert prospects who wouldn’t otherwise be...
What it Takes to Start a Headshot Photography Business
You want to start or grow a headshot photography business but you don’t have money. What do you do? Well, first, you need a camera to take pictures, right? So you have no choice but to invest in a camera. Maybe you put that investment on a credit card. Then you might invest time in learning how to use the camera. You might invest time in learning how to light your subjects. You might even invest in buying some equipment for lighting, a computer, and some hard drives. You know, the basics. Down the road, you might realize that as you do retouching, you get more accurate using a Wacom tablet...
How to Collect Email Addresses as a Photographer
Last week I mentioned how I monetize my email list and promised a follow up to give you some ideas on how to collect email addresses and grow your list. These are the 5 basic steps but first, you need a lead magnet if you don't already have one. A lead magnet is a freebie that gives your ideal client something they need and want before purchasing your services. Something which helps them identify you as an expert in your field to work with you more confidently. 1. Promote your lead magnet on social media every chance you get. Create a call to action after a relevant post for them to download...