articles you might like
How to Charge for Overtime While Keeping Photography Clients Happy
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case because while sometimes clients prove me wrong, often when they call in advance and need to have a special discussion about their session, even though we offer a mini consultation the day-of… it’s usually a sign they are going to need more time. Her mini day-of consultation took 40 minutes, that’s in addition to the 30 minute phone...
The Photography Website Checklist You Didn’t Know You Needed
Here's the hard truth: If your website makes prospects feel like they're on a frustrating treasure hunt, you'll lose them as clients. When people bounce (leave quickly), it's because they can't find the information they need or simply get lost in the labyrinth of your site. The first mistake I see photographers make with their website is how much they talk about themselves and in how many pages they do this. The days of actually reading websites are over. The attention span of the average consumer is super short. So the shorter and more to the point your website is, the better. I for one...
Contracts: Why Every Photographer Needs One
As a photographer, your superpower isn't just your camera or editing skills (although those are important too!). It's something far less glamorous, but equally crucial to your success: your contract. I don’t mean to scare you!! Just stick with me here and let me explain. If you're collecting money for your services as a professional, don't you want a clear and documented agreement outlining your services, and responsibilities so you prevent a confrontation with an angry client later? Don’t you think your clients want that too? Contracts aren't just about protecting you. They're about...
Why Finding Your Niche is the key to higher earnings as a photographer.
Let's talk about the niche elephant in the room (yes, it's a thing, I checked). Now, you might be thinking, "Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!" And while that's an admirable jack-of-all-trades spirit, in the world of photography and business, it actually backfires. Here's the deal: “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie. It's like walking into a restaurant with a menu that has endless choices – ever been to a Cheesecake Factory and just given...