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Get More Photography Clients With “Know, Like & Trust”
But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that's how you feel. Here’s the thing. Marketing isn’t about "selling”, it’s about solving your ideal client's problem as it relates to your business. Believe it or not, you're in the business of solving problems first, and then taking pictures. What Marketing Isn't (and I see photographers doing this all the time on social media): Pushy sales tactics Self-promotion Generic,...
4 Reasons Why Gmail is Killing Your Photography Business
1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an email– it's a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn't have a website, or worse, does have a website but uses Gmail as their email, they instantly lose credibility with me. A Gmail address screams "amateur" and frankly raises doubts about your skills. Professional presentation matters in every aspect of your business, and understanding how professional systems impact your photography income can be the difference...
The Secret to Getting Paid for Your EXTRA time
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case because while sometimes clients prove me wrong, often when they call in advance and need to have a special discussion about their session, even though we offer a mini consultation the day-of… it’s usually a sign they are going to need more time. Her mini day-of consultation took 40 minutes, that’s in addition to the 30 minute phone...
Hard Truth: No One is Reading Your Website
Here's the hard truth: If your website makes prospects feel like they're on a frustrating treasure hunt, you'll lose them as clients. When people bounce (leave quickly), it's because they can't find the information they need or simply get lost in the labyrinth of your site. The first mistake I see photographers make with their website is how much they talk about themselves and in how many pages they do this. The days of actually reading websites are over. The attention span of the average consumer is super short. So the shorter and more to the point your website is, the better. I for one...