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My #1 Hack for Consistent (and Fun) Posting
BY HEADSHOT PHOTOGRAPHY MENTORING COACH, Vanie Poyey I was talking to my accountability group the other day and it turns out all four of us at one point or another have dreaded????♀️ the idea of social media. But we all agreed that once we are in it and creating, we actually really enjoy the process. I get it. The idea of having to post every single day is painful and I would be lying if I didn’t admit that if I didn’t have to do it, I wouldn't do it either. The truth is, none of us are immune to negative thoughts especially when it comes to social media. But here’s the reality. We HAVE to...
How I Went From $300 in the Bank to Becoming a Multi Six-Figure Photographer
BY HEADSHOT PHOTOGRAPHY MENTOR, Vanie Poyey I was already working as a part time photographer for about 3 years when I got fired from my last waitress job for insubordination. Ha, and thanks PJ – I’m so grateful for you. I guess I was never meant to have a boss. At the time, I was depressed,???? feeling like a loser because nothing in my life was going right. In many ways, I was stuck in a self destructive loop. I was trying to become an actor and failing badly. My romantic relationships would result in one heartbreak after another and I couldn’t bear the idea of still waiting tables at 30...
The Trust Factor that Doubles Your Bookings
I know you don’t want to hear it and I hate to say it but it’s a fact of life. Social media is a necessary part of our daily marketing. Referrals alone are no longer enough to support a thriving business. In fact for most photographers referrals alone were never enough. If you were one of the few who got by or got big with referrals alone, consider yourself lucky. Back in the day, I allocated a portion of my earnings towards advertising. Advertising back then consisted of putting my most compelling image(s) and my contact info in a market-relevant magazine. Advertising alone never got me...
Why Shooting Less is More (and More Profitable)
You’ve probably heard me say it before, but I come from the days of film. Film had 24 or 36 exposures on a roll. Cameras did not have an LCD. There was no peeking to see if the image looked right. So, as a photographer, I had to make sure my metering was spot on (pun intended) and every shot mattered. Naturally I took my time to make sure I didn’t waste any frames because if a client paid for 3 rolls, they got exactly 108 clicks of the shutter. Uh huh, let that sink in for a second. If my client was a perpetual blinker (you know those people right?) I had to be really really intentional to...