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The Post-Processing Mistake That’s Costing You Hours
Is editing stressing you out? The real question is, are you batch processing or are you editing each image one by one before your client sees any of it? The official meaning of “editing” your images is to delete and remove unwanted images. Now the meaning has changed to also include “altering, retouching or Photoshopping” your images. You’d be surprised to know how many photographers skip the editing part of a photo session and go straight to altering before their clients see any of the images. If you’re one of these photographers, keep reading. If you’re not, you’re going to want to skip...
What is a Lead Magnet (and Why You Desperately Need One as a Photographer)
Creating stunning images is your forte but when it comes to attracting and booking clients, you have no idea what to do. *This* is where a lead magnet comes to the rescue.🧲 A lead magnet is a freebie that you offer to potential clients in exchange for their contact information, typically their name and email address. Although as of late, I’ve also started collecting phone numbers for text campaigns. Studies have shown that roughly 95% of texts get read while roughly only 25% of emails get opened. But I digress… The key to a successful lead magnet is to provide something that can solve your...
That Email List You’ve Been Ignoring
You have an email list that you’ve never nurtured and you don’t know where to start. Well don’t worry, I gotcha. But first, give yourself a pat on the back because you thought to keep emails and have a list! Congrats on thinking ahead. Now let's get to using that list. Emailing your past clients or potential clients does not have to be awkward if you follow these five easy steps. First things first. If you don’t already have an email service provider, you’ll need to choose one to send out weekly emails. I used to like Mailchimp but I recently made the switch to Flodesk because they don’t...
Why Your Camera Gear Matters (Less Than You Think)
One of the most frequently asked questions I get from other photographers is what camera I use and what my settings are. And every time, I’m a little stumped by the question. Isn’t it like asking my Mom (who is incidentally the best cook ever) what oven she uses? The camera is just a tool and a means to an end. What matters most is the skill of the person using the camera. Isn’t it? When I got my first digital camera, the Canon 1D, it was soooo noisy (not to mention heavy) and yet I managed to have images taken for XM Radio enlarged and hung in Madison Square Garden. The way I see it, I...