articles you might like
The Trust Factor that Doubles Your Bookings
I know you don’t want to hear it and I hate to say it but it’s a fact of life. Social media is a necessary part of our daily marketing. Referrals alone are no longer enough to support a thriving business. In fact for most photographers referrals alone were never enough. If you were one of the few who got by or got big with referrals alone, consider yourself lucky. Back in the day, I allocated a portion of my earnings towards advertising. Advertising back then consisted of putting my most compelling image(s) and my contact info in a market-relevant magazine. Advertising alone never got me...
Why Shooting Less is More (and More Profitable)
You’ve probably heard me say it before, but I come from the days of film. Film had 24 or 36 exposures on a roll. Cameras did not have an LCD. There was no peeking to see if the image looked right. So, as a photographer, I had to make sure my metering was spot on (pun intended) and every shot mattered. Naturally I took my time to make sure I didn’t waste any frames because if a client paid for 3 rolls, they got exactly 108 clicks of the shutter. Uh huh, let that sink in for a second. If my client was a perpetual blinker (you know those people right?) I had to be really really intentional to...
The Post-Processing Mistake That’s Costing You Hours
Is editing stressing you out? The real question is, are you batch processing or are you editing each image one by one before your client sees any of it? The official meaning of “editing” your images is to delete and remove unwanted images. Now the meaning has changed to also include “altering, retouching or Photoshopping” your images. You’d be surprised to know how many photographers skip the editing part of a photo session and go straight to altering before their clients see any of the images. If you’re one of these photographers, keep reading. If you’re not, you’re going to want to skip...
What is a Lead Magnet (and Why You Desperately Need One as a Photographer)
Creating stunning images is your forte but when it comes to attracting and booking clients, you have no idea what to do. *This* is where a lead magnet comes to the rescue.🧲 A lead magnet is a freebie that you offer to potential clients in exchange for their contact information, typically their name and email address. Although as of late, I’ve also started collecting phone numbers for text campaigns. Studies have shown that roughly 95% of texts get read while roughly only 25% of emails get opened. But I digress… The key to a successful lead magnet is to provide something that can solve your...