articles you might like
Your Photography Website Needs This for Ads to Work
Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work. Let’s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market. There are two ways to be discovered on Google and both cost money. One way is to come up in search organically and the second way is to advertise. Note that while organic search yields better results because people inherently trust organic search more than ads, advertising still brings in 30% of the market share on Google. In...
How to Get More Clients as a Photographer
The one question I'm consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses. However, success requires more than just putting ads out there - it demands strategic photography advertising that speaks directly to your ideal clients. Branding is the process of imprinting your brand’s name in your ideal client’s brain????. Okay those are my words and not the official meaning of branding, but it’s true! Branding rarely...
Your Pricing Structure Might be Leaving Money on the Table
Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultations—all for the same flat fee you charged for a single day's shoot? Here's the truth: You're not alone. Many photographers struggle with undervaluing their work but there IS a better way to price your services to ????boost???? your bottom line. If you watched my Instagram live interviews with photographer Gary Hughes and Sarah Petty, one thing you’ll notice about all of us is that we have discovered the secret to profitable photography: Itemized Pricing. None of us charge...
Don’t Give It Away! The Case for Charging for Hi-Res Images!
BY HEADSHOT PHOTOGRAPHY MENTORING COACH, Vanie Poyey When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with my sessions was not negotiable and still isn’t. If anyone tries to negotiate that point, I take a firm stance on my policies as outlined in my contract for clients to sign. If a client pushes, it’s a deal breaker and I will respectfully let them know we are not a good fit....