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Terms and Conditions for Photographers: When to Enforce them.
I have a very clear cancellation policy. When a client books a session, they automatically get a “quote” sent to them from my CRM (17Hats 👈 affiliate link) that has them go through a series of agreements before paying their deposit. First, they have to initial the package details indicating they understand what they get with the package and what is considered an add-on, meaning, an additional fee. Next, they have to initial all 11 lines of my contract one by one before signing it at the bottom, line 6 of which (for my actors) reads like this; RESERVATION FEE,...
How to Compete as a Photographer in a “Saturated” Market
The market is over-saturated.There are too many photographers competing for the same clients as you.They are all charging very little, driving down the cost of photography in your area.How do you charge more than them?Or really, how do you stay in business? Well, first and foremost your work HAS to be stellar. Exceptional. Beautiful. Compelling. Different. Do you have the craft of photography covered? Why Quality Photography Work is Your Foundation If your photography isn't top-notch, nothing else matters. I've been photographing actors' headshots in Los Angeles for over a decade, and I can...
Why Selling Feels Icky to Photographers and How to Fix It
The other day, I shared a sales post on my Instagram stories, which if you didn’t know is viewed by your followers. Stories are a great place to sell especially when you’ve earned the ask by nurturing your ideal clients in your feed. The series was a testimonial my associate photographer had received, along with her pictures and then a call to action to “book a session” with us. I tagged my associate on all three stories but I noticed he only shared the first two and left out the call to action. The most important part of the series. THE SELL! For some reason artists fear asking for money...
The Case for Email Marketing
So unless you’ve been living with your head buried under the sand, you know that TikTok went down for a day on Saturday and the world almost ended. Well okay maybe not for you but it did for many many many content creators. It’s all because TikTok and pretty much all social media platforms have opened the gateway to massive reach for B to C marketing. B to C means Business to Consumer by the way. So one, I want to get on my soap box here for a minute and ask you if you’re not creating content (and yes that makes you a content creator) for social media yet, why aren’t you? Did you know that I...