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Get Photography Clients With a Single Sentence
What is a tagline and why do you need one? Well, a tagline basically summarizes your services so your ideal client recognizes you as a service they need. Why do you need one? So that you attract your people with just a few words. ✨No really.✨ I can’t tell you how many times, my tagline alone has gotten me clients eager to buy from me. I know this because my clients repeatedly say things like, “When I saw that you’re the photographer for actors who don’t like to pose, I was like, YES, she’s for me!” "You are talking to me!" and "OMG your the photographer for me!." So how do you come up with a...
Boost Your Sales Now, Fix Your Website!
As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, they’ll move on. Remember the “know, like and trust” factor? Let me first explain through an analogy. Have you ever been to a film festival and watched films you could tell were made on a low budget and they kind of bored you? Or maybe you’ve seen low budget films on a local channel and noticed that something just wasn’t quite right? They do still exist by the...
Warm Leads vs. Cold Leads (and Where to Find Them)
When you think about it, there are three fundamental sources for leads for headshot photographers. First, there’s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way to grow a circle of referral sources for your business but I’m not going to get into all the ways you can network to acquire referral sources cuz networking is my least favorite thing to do.??♀️ In my case, referral sources have grown organically while I focused on growing my photography business with advertising, SEO and now...
Mastering Natural Light Photography: Anywhere and Anytime of Day
If you know my story, you know that when I started working as a photographer, I didn’t have a studio and I worked from home. Working from home was cool 'cuz I didn’t have the added expense of the studio overhead BUT it definitely had its challenges. I had to constantly keep my place clean for visitors. I’m tidy, but it’s nice to let loose sometimes you know? And I had to constantly ask clients if they were allergic to cats. Sometimes I’d have to lock up my poor cats (I always had anywhere from two to four cats back then). I’ve somehow now ended up with three dogs and one cat. The biggest...