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I was Scared sh*tless (but I Invested Anyway)
You want to start or grow a headshot photography business but you don’t have money. What do you do? Well, first, you need a camera to take pictures, right? So you have no choice but to invest in a camera. Maybe you put that investment on a credit card. Then you might invest time in learning how to use the camera. You might invest time in learning how to light your subjects. You might even invest in buying some equipment for lighting, a computer, and some hard drives. You know, the basics. Down the road, you might realize that as you do retouching, you get more accurate using a Wacom tablet...
How to Grow Your Photography Email List (5 proven steps)
Last week I mentioned how I monetize my email list and promised a follow up to give you some ideas on how to collect email addresses and grow your list. These are the 5 basic steps but first, you need a lead magnet if you don't already have one. A lead magnet is a freebie that gives your ideal client something they need and want before purchasing your services. Something which helps them identify you as an expert in your field to work with you more confidently. 1. Promote your lead magnet on social media every chance you get. Create a call to action after a relevant post for them to download...
Here’s Why I Have an Email List and Why, as a Photographer, You Should Too
One of the reasons my prices aren’t publicly available on my website (controversial I know) is because it allows me to collect email addresses. Collecting email addresses has allowed me to bring fast cash injections into my business, and one way I do that is by ✨selling out✨ my sale days. Depending on my business needs, offer 2 to 4 mini-sale days a year where I provide my clients with the opportunity to shoot with me by purchasing small package bundles I don’t normally offer for my standard sessions. Selling out on these Mini sessions brings in five figures in one day. In fact, one of the...
Get Photography Clients With a Single Sentence
What is a tagline and why do you need one? Well, a tagline basically summarizes your services so your ideal client recognizes you as a service they need. Why do you need one? So that you attract your people with just a few words. ✨No really.✨ I can’t tell you how many times, my tagline alone has gotten me clients eager to buy from me. I know this because my clients repeatedly say things like, “When I saw that you’re the photographer for actors who don’t like to pose, I was like, YES, she’s for me!” "You are talking to me!" and "OMG your the photographer for me!." So how do you come up with a...