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How to Get More Photography Clients

How to Get More Photography Clients

  Do you know who specifically is your ideal client?   In marketing, the term ideal client means, the very specific client you are targeting.   The ✨one✨ person you are speaking to in your marketing.   If you’re a wedding photographer, you’re...
I Made this Mistake as a Photography Mentor so You don’t Have to

I Made this Mistake as a Photography Mentor so You don’t Have to

I went hiking with the dogs🐕 the other day.   I knew it was going to be overcast and that there was no chance the sun would infiltrate the clouds and burn me.   So I decided not to wear sunscreen.   Now mind you, I’m light skinned, blue eyed and I have...
When to Hire an Assistant as a Photographer

When to Hire an Assistant as a Photographer

  When I was waitressing part time, acting part time and doing photoshoots part time, I hired an assistant.   I paid a friend to drive all over town to drop off my marketing postcards to display at various businesses for actors to find me.   I had two...
Get More Photography Clients With “Know, Like & Trust”

Get More Photography Clients With “Know, Like & Trust”

But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that’s how you feel. Here’s the thing. Marketing...
4 Reasons Why Gmail is Killing Your Photography Business

4 Reasons Why Gmail is Killing Your Photography Business

1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an email– it’s a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn’t have a website, or...