Here’s the hard truth: If your website makes prospects feel like they’re on a frustrating treasure hunt, you’ll lose them as clients. When people bounce (leave quickly), it’s because they can’t find the information they need or simply get...
As a photographer, your superpower isn’t just your camera or editing skills (although those are important too!). It’s something far less glamorous, but equally crucial to your success: your contract. I don’t mean to scare you!! Just stick with me here and...
Let’s talk about the niche elephant in the room (yes, it’s a thing, I checked). Now, you might be thinking, “Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!” And while...
Let’s discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), I’m sure you’ve seen the “boost”🚀 button that pops up asking you to pay Meta to show your post to more people. In case you didn’t know this (and I’m surprised...
Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work. Let’s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market....
The one question I’m consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses....
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