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The Secret to Effective Facebook Advertising for Photographers

The Secret to Effective Facebook Advertising for Photographers

Let’s discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), I’m sure you’ve seen the “boost”🚀 button that pops up asking you to pay Meta to show your post to more people. In case you didn’t know this (and I’m surprised...
Your Photography Website Needs This for Ads to Work

Your Photography Website Needs This for Ads to Work

Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work.  Let’s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market....
How to Get More Clients as a Photographer

How to Get More Clients as a Photographer

The one question I’m consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses....
Your Pricing Structure Might be Leaving Money on the Table

Your Pricing Structure Might be Leaving Money on the Table

Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultations—all for the same flat fee you charged for a single day’s shoot? Here’s the truth: You’re not alone. Many photographers...
Don’t Give It Away! The Case for Charging for Hi-Res Images!

Don’t Give It Away! The Case for Charging for Hi-Res Images!

BY HEADSHOT PHOTOGRAPHY MENTORING COACH, Vanie Poyey When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez...