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The Secret to Effective Facebook Advertising for Photographers
Let’s discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), I’m sure you’ve seen the “boost”???? button that pops up asking you to pay Meta to show your post to more people. In case you didn’t know this (and I’m surprised to learn a lot of people don’t), boosting a post is advertising. But here’s why it mostly doesn’t work. First, the Boost feature is setup to be simple and easy for people without advertising experience and therefore does not have any of the capabilities that Meta’s dedicated ads manager does. So while it might work on the...
Your Photography Website Needs This for Ads to Work
Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work. Let’s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market. There are two ways to be discovered on Google and both cost money. One way is to come up in search organically and the second way is to advertise. Note that while organic search yields better results because people inherently trust organic search more than ads, advertising still brings in 30% of the market share on Google. In...
How to Get More Clients as a Photographer
The one question I'm consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses. However, success requires more than just putting ads out there - it demands strategic photography advertising that speaks directly to your ideal clients. Branding is the process of imprinting your brand’s name in your ideal client’s brain????. Okay those are my words and not the official meaning of branding, but it’s true! Branding rarely...
Your Pricing Structure Might be Leaving Money on the Table
Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultations—all for the same flat fee you charged for a single day's shoot? Here's the truth: You're not alone. Many photographers struggle with undervaluing their work but there IS a better way to price your services to ????boost???? your bottom line. If you watched my Instagram live interviews with photographer Gary Hughes and Sarah Petty, one thing you’ll notice about all of us is that we have discovered the secret to profitable photography: Itemized Pricing. None of us charge...